Redesign — Lionel Hortis

A pitch showcase site for a Facebook Ads consultant in Cotonou

A redesign demo for Lionel Hortis, Meta-certified Facebook Ads expert in Cotonou. A one-page site built in a single session: dark amber palette, a bright hero section, animejs v4 animations (card deal, spotlight scroll, floating logos), dynamic OG image.

The problem

Lionel Hortis's existing site didn't reflect the quality of his expertise. The generic palette, the lack of animation and the static structure didn't inspire the premium trust his Meta certifications warranted.

What was built

A one-page redesign built as a visual pitch: a hero in full light (strong contrast against the dark rest of the page), a circular photo with an amber ring, scroll animations inspired by Apple keynotes, Meta-certification badges, an ebook-guide section. Shipped on Vercel to be presented directly to the client.

Impact

Built as an unsolicited pitch demo — a concrete example of what a redesign brings an independent African consultant.

Tech stack

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